How To Skyrocket Positions Of Your Website On Google
Ranking in the top 10 search results is a dream goal of many businesses on the web. The fact is, it is accessible for anyone ready to put enough effort into their website development. Though, it is crucial to find the right direction and adhere to it consistently.
Here, you will find the 5 aspects of website promotion you should not ignore to keep on your toes with reaching top ranking on Google.
1. Learn How Google Ranks Websites
To earn the top rankings on Google, you need to play by its rules. And these rules are quite determined: these are Google guidelines for content creation and optimization. Additionally, you may want to keep up with algorithm updates that happen quite often and are decisive when it comes to estimating your website.
Implementing Google's guidelines is important if you want to improve your positions, but it is even more crucial when it comes to penalties. Violating search engine rules can lead to dramatic effects in the form of punishments, right up to a website ban. So, do not underestimate this step and always make following the guidelines your top priority.
2. Create Content of Outstanding Quality
Whether you are a blogger or an online store, content is the foundation of your progress in reaching the best positions on Google search results. Everything you post on your website can either attract new customers and keep them engaged, or make them leave your web space once and for all.
Great content means well-researched and proven information which is valuable for your target audience. Spiced up with a professional writing style and additional quality visual content, your posts will become magnets for new readers.
3. Conduct Proper On-Page SEO
Quality content alone is a great investment in your business's success. However, the right optimization for search engines is essential to make your website visible for Google algorithms. Great SEO begins with on-page optimization and should be a must-do component of everything you publish in your web space. Here are some points to remember:
- Use tags. Breaking down your content to separate logic segments is always a great idea. However, you can make it even more convenient for users and visible for machines if you add the H1 tag for your title and the H2 tags for your subheaders.
- Add meta descriptions. Small snippets you see in search results even before you click on the page are called meta descriptions. You may want to work on them, as otherwise, Google will do it for you and add a random passage, making your page look unprofessional just outside.
- Make your URLs shine. Concise and descriptive URLs win the game. Get rid of all unnecessary punctuation, numbers, and letters.
- Insert keywords wisely. Never overstuff your content with keywords, as it may lead to penalties. It is enough to include them in your title, subheaders, URL, meta description, and the first 150-160 characters of the body content.
- Improve your page speed. Slow websites mostly discourage users. Do not let your page load for longer than 4 seconds.
- Optimize visual content. Your SEO can benefit even from the images, infographics, and other visual elements on your website. Descriptive filenames and alt-texts will make them more crawlable and searchable.
- Make your website mobile-friendly. A lion's share of your potential customers will most likely use their smartphones or tablets to visit the page. So make sure it is as convenient to explore and navigate as it is for the basic desktop version.
Try to implement all these aspects of search engine optimization for every piece of content you create. Then, you will notice how intensely it improves the user experience on your website and its overall performance.
4. Work on Your Backlink Profile
Among various off-page optimization techniques, link building is probably the most valuable one. Links from authoritative websites from a relevant niche will signalize Google about the quality of your page and make your ranking rise rapidly. Even for beginners, there are multiple ways to improve backlinks profile and strengthen your reputation. Explore them to outrank your competitors and, over time, become the industry leader.
5. Make Your Website Secure
If you want to get paid for your blog, you must provide safety for your visitors. Google is constantly working on improving user experience, and it will not tolerate any questionable web pages.
Make sure your website is safe and has an HTTPS protocol. Otherwise, Google will block access to your page and inform your visitors that it may pose a threat to their cybersecurity and the integrity of their data. Needless to say, this will harm your performance extremely.
Achieving desired ranking results requires a lot of hard work. But once you learn these core principles, you will never miss an important detail while running your website. This is what makes a marketing expert.
With that said, never stop discovering and implementing new techniques of website optimization and promotion. With techtiptrick.com and other sources, keep up with current SEO trends and make your business prosper in the long run.