Your Ecommerce Site Will Die Without These 3 Trust Signals


When you are an eCommerce business owner, your life revolves around campaigns, sales, goodwill, and revenues. Yes, we know how it is!

Today, almost every brick & mortar store owner has their online presence and deals with an eCommerce website. Yes, the advantages over traditional sales means are huge when dealing with your target audience directly.

However, selling your products over eCommerce is not simply plug-and-play. You need to build some credibility and trust to be able to sell your product to new visitors or potential leads (people that have visited your store for the first time). To increase your revenue you need to get eCommerce seo for your business.

So, how do we build credibility over eCommerce websites? The answer is simple, 'Trust Signals.' Let's check out what it means.

What Are Trust Signals?

To put it in simple words, trust signals are those elements of a website that add to your website's credibility in situations where new visitors come to your store. They are certain qualities or features that make your visitors trust your business.

Remember, when you are the owner of an eCommerce store, trust is what drives your sales. If your customers are doubtful about the products you sell, there is no way they are going to move down the funnel and become a buyer. If you fail to imbibe the trust signals over your website, chances are that you will be missing out on the hundreds or nearly thousands of potential customers that navigate through your website.

Further, stats reveal that over 70% of online purchases never complete the checkout process due to a lack of trust. We are quite sure that you won't want that to happen to your eCommerce store.

Thinking of a possible solution? There are not one but three! Let's check out the three trust signals that play a major trust factor on your website.

3 Trust Signals to Revive Your eCommerce Website

1. Testimonial and Reviews

Your reviews and testimonials play a significant role in reviving your customers' trust. When they come across feedback left by existing customers, the chances of sales are higher than ever. Here are a few ways in which you could manage reviews & testimonials of your store.

  • Provide Reviews: Including product reviews from existing customers boosts the morale of potential buyers. Interestingly, over two-thirds of customers refer to the reviews left behind by existing buyers before they make a purchase decision.
  • Include Social Proof: Social proofs highlight your existence over different search engines and social media platforms adds to the exposure of a brand. If your buyer has no idea of your brand and they try finding you out over different avenues, it helps with credibility.
  • Add Reviews over Your Feeds: While adding reviews around products are okay, you should also focus on adding them to your feeds. This way, you can easily showcase all the possible reviews and overwhelm your customers in the process. However, don't hide the identity of the reviewer as it leads to doubts and your potential buyer might suspect it to be a phishing scam or consider your store to be dubious.
  • Include Seller Ratings: Ratings allow visitors to analyze products at a glance. When your visitors take a look at the ratings, they are able to decide about the product better. Further, it also helps them understand that many sellers have bought the product.

2. Contact & Communication

Let's understand it this way, if you come across a website that has no means to contact them or has no 'Contact Us' page, won't you exit the page right away? Yes, it's a normal practice to exit such websites that have no ways to reach out to the customer care.

  • Contact: One of the most basic ways of enticing your visitors is making them feel your availability via the means of chatbots or a helpline email or number. This way, the customer has faith in your store.
  • Communication: Now, providing your contact isn't the end of the cycle. You need to be responsive to your customers and try helping them out in real-time.

3. Assurity over Payments

You wouldn't simply input your card details or personal information over an eCommerce store that looks shabby and fake, isn't it? Further, with the rising cases of cyber attacks, customers have become smart.

Introduce multiple payment methods: When you provide your customers with multiple ways to pay (cash on delivery preferred by many), you are improving your credibility in the process.


These points are the key pillars that imbibe a sense of trust over your visitors. When you have these three elements of trust over your eCommerce website, visitors feel safe in shopping with you. We hope you imply the same over your online store and enjoy improved revenue for your business.

by Steve Hall    Feb-19-21   Click to Comment   
Topic: Tools