If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.
We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: ADR20NY14.
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Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.
Godzilla
The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.
This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.
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Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.
Almost.
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Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days.
The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.
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It's been quite some time since we've wagged our tongue over the most popular ad babe of all time, Britney Spears. As you may recall, she's done work for Candies, Pepsi, a Japanese tea brand, she's worked with the NFL and, of course, she's promoted all kinds of her own branded products.
Now she's back promoting a line of lingerie, the new Intimate Britney Spears Anemone Collection. In a new ad she can be seen frolicking about wearing the lingerie and cooing such nonsensical gibberish as, "I am the dramatic beauty of a city at night" and "Moonlight silhouettes the curves of my body. And the sharp vines of thin black strings that keep the dash of daring mesh and scalloped edges where they belong."
That said, the woman has had a lot of ups and downs in her life, a lot of drama and, no doubt, a lot of sadness. So, hey, if she can leverage her fame into lines of fragrance and lingerie, all the more power to her.
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Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape and can choose what's right for the brand in a media agnostic manner.
This differs from, shall we say, a less-than-smart brand that decides to work directly with individual media outlets. If a brand follows this path and decides to work directly with a media outlet, they are going to end up with a biased media recommendation because this resource is not going to offer an unbiased, 50,000 foot recommendation. They are going to offer only what's in their portfolio. And that's not in the best interest of the brand.
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Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more.
Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. You know, the way you can use a magnifying glass to burn paper? Well, apparently, there's a lot more fun you can have with light.
Give the video a watch.
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Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience.
Sadly, I can't make this year's conference but there is good news to share. The conference may have to change its name because women now make up 11% of all creative directors.
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At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes.
Here's the ad Cook ran after the announcement. Sorry, no embed yet.
Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitled "Give Me Your Classics And I'll Show You the Future."
In the video a British youth begins by parroting back the laments of his elders saying, "Around here, we used to make things...change the world. We were pioneers, innovators."
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