This Cannes Lions article was written by Murray Newlands
A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.
Entitled "Brand Purpose, Millennials and the Epic Creative that Engages Them," the panel included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin, global practice director of corporate and brand citizenship for MSLGroup.
John Mescall, executive creative director of McCann Australia, was the standout expert from the panel. Mescall is best known as the man who came up with "Dumb Ways to Die" for Metro Trains in Melbourne, Australia. His campaign holds the achievement of most-awarded campaign in the history of Cannes, winning multiple Lions in 2013.
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This Cannes Lions article was written by Murray Newlands
The Cannes Lions International Festival of Creativity included over 48 hours of talks, in addition to workshops, screenings, exhibitions, award shows and parties.
After absorbing as much of it as I could while in attendance last week, I'm going to break down the highlights and try to capture the key moments here in this post.
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In an ode akin to Twas the Night Before Christmas, Oreo tells the story of how its Oreo Mini rose to fame. It all began in a tiny little store called Mel's Mini Mini Mart. The store was so small, no one noticed it -- nor knew what was inside -- until one family of four -- a father, a mom and two pint sized girls with the shiniest, silkiest, bounciest curls -- stopped by and discovered the secret of Mel's Mini Mini Mart.
Yes, all Mell sold were Oreo Minis. Part of the brand's Wonderfilled campaign, the ad was created by The Martin Agency and if the agency has its way. Mel's Mini Mini Mart won't be so Mini much longer.
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When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.
And that's what we get in this Moon Pie Media-created ad for Tarn-X.
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This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner.
"It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as you understand a few important concepts up front.
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OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.
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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."
The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.
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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.
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So apparently, the creator of this Avion Tequila video will receive $10,000 if it wins a competition the brand is running. Now, we're all for your creative making their mark but we're also all about calling out the, shall we say, less than stellar content which attempts to pass for advertising.
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As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic from FinancesOnline takes a look at how ads deceive, trick, lie and generally screw with reality.
Think about that as you walk onstage to receive your Lion
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