This Coors Light Ad With A Talking Bear Head Hat Is, By Far, the Weirdest Beer Ad Ever

This Coors Light ad is definitely different and it's definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.

Oh and it's narrated by a guy wearing a bear head hat. That talks.

Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post's Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.