In Strange Shift, Victor & Spoils Creates Non-Crowdsourced Traditional Bank Campaign


Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.

The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.

The gist of the campaign will focus on the bank's "common-sense banking relationships" which treat individuals and small businesses like they matter. Wow. We've never heard that from a bank before now have we?

The TV spots are set to run in Colorado and the Kansas City metro area during shows including NBC's Saturday Night Live, CBS's Late Show with David Letterman, NBC's The Tonight Show Starring Jimmy Fallon, ABC's Modern Family and FOX's American Idol.

The OOH is running in and around Denver and Kansas City, and the print ads will run in 5280 and KC magazines.

In the somewhat cheeky TV spot "Listening," a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words "Listening! Still available. At a bank." flash on the screen with a voiceover.

The theme of listening continues through the radio, print and OOH work. In one of the radio spots, the theme from 2001: A Space Odyssey is heard while the announcer says, "When you call, we will actually answer. When you talk, we will actually listen."

What the theme to 2001 has to do with listening, we know not. But it is dramatic so we guess it can be used for just about anything.

And as if brands attempting to treat humans like, well, humans was a new thing, Victor & Spoils Creative Director Chris Cima said,"In a time when so many businesses have stopped focusing on consumers, it's really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work."

Revolutionary indeed, Chris.



by Steve Hall    Apr-16-14   Click to Comment   
Topic: Campaigns