This Acura Ad That Pits Mechanical Horses Against A Real One Makes No Sense


OK, 45 seconds into this minute-long, Mullen-created ad for Acura that has us viewing a race between four mechanical horses and one real horse and I'm like, "How the hell is this going to become a car ad?"

Well, much like the transition between a paved highway and a backwoods dirt road at 100MPH, it -- miraculously -- does and with a voiceover that says, "Acura. Performance that changes the game. Of power that goes beyond the machine."

Oh, OK, I get it. A real flesh and blood horse is better than a mechanical one. Wait, what? Aren't cars mechanical? Or am I missing something? Is Acura out with some sort of new-fangled bio-mechanical vehicle we don't know about?

by Steve Hall    Feb- 7-14   Click to Comment   
Topic: Commercials