Questlove Kicks Off Guitar Center Campaign

Pereira & O'Dell is out with a new campaign for Guitar Center titled "The Greatest Feeling on Earth". To kick off the campaign, the agency hooked up with Time Magazine's 2013 "Coolest Person on Earth", Questlove, as the campaign's first artist Ambassador. He will star in the first spot of a series of commercials that will feature other artists.

This is the first pure branding play for Guitar Center. The focus of the campaign urges people to consider the best part of music isn't listening to it; it's playing it. The efforts also aims to educate people that Guitar Center doesn't just sell guitars, drums, keyboards, etc. They sell the "feeling of sheer joy that comes along with playing music."