Yesterday, SXSW Interactive announced the finalists of the 2014 SXSW Interactive Awards, all digital projects that were launched or completely redesigned in 2013 (with the exception of those in the Classic category).
The winning entry across each of the 15 categories will be revealed at the 17th Annual SXSW Interactive Awards Ceremony presented by INNOCEAN on Tuesday evening, March 11 at the Hilton Austin Downtown (500 E 4th St), which will be emceed by Nerdist News host Jessica Chobot.
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In a game that only a Seattle Seahawks fan would find entertaining, it was a cuddly commercial featuring a Clydesdale horse bonding with a puppy that won America's vote in SpotBowl's annual Super Bowl commercial poll.
The poll, in its 11th year, was created by advertising agency, Pavone. SpotBowl was presented this year by Adrants.
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If we can get past Jo Namath's coat, we can get into what went on last night during the Super Bowl. The Broncos tanked. You all saw that. Or maybe you didn't since, like us, you were just there for the ads.
Sadly, this year, there were no breakouts. No Clint Eastwood. No Paul Harvey. No Mean Joe Green. But there was RadioShack, a brand that has, despite all odds, managed to service the digital revolution.
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It's kind of like the rule of movie sequels. In almost every case, the sequels are never as good as the original. And this is the case with Bob Dylan's Chrysler ad. After Clint Eastwood, there really is no follow up. Hey, Dylan is awesome but "There's nothing morew American than America"? Really? Really?
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Really? Did you see it? You thought it was an ad for the next Transformers movie, right? Come on. Admit it. But no. It was ninety seconds of bombastic puffery with three seconds of sell. But, hey, Maserati is a lifestyle brand so it's all good.
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Three-time Super Bowl MVP Joe Montana will join M&M'S Brand "spokescandy" Yellow, to deliver real-time social content throughout the game. M&M'S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute stop-motion video content and imagery that aims to put a visual spin on the plays, performances and pageantry of Super Bowl XLVIII.
To tune in and interact with M&M'S Peanut Color Commentary during Super Bowl XLVIII, fans and viewers can follow Yellow on Twitter via the handle @mmsyellow, and visit the official M&M'S Facebook page (www.facebook.com/mms). In the meantime, check out the preview vine here or below.
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I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives -- like a soldier returning home -- it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the hearts of those who run the brand but there's no getting past the ultimate goal of these "do good" moments.
At the end of the day, it's all about selling more stuff. And leveraging intimate personal moments to do so just doesn't cut it with me.
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We've got to hand it to BBDO which grabbed Arnold Schwarzenegger, Don Cheadle, Minka Kelly, Reggie Watts and a random guy to craft the most amazing adventure anyone could ever have. Well, a marketing-manufactured adventure, that is.
Here's the 3:45 version of the adventure that will be cut down to a :60 and a :30 for broadcast.
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