Newcastle Brown Ale Pranks Super Bowl Ad Hype

Masterfully poking fun at the overblown annual even known as Super Bowl advertising, Newcastle Brown Ale, with help from Droga5, is out with a hilarious Super Bowl ad teaser that promises a stellar Super Bowl ad...if only the brand could afford it.

Right up there with Carlton Draught's Big Ad, this ad pops the Super Bowl hype bubble and makes us all ponder why the hell anyone would spend $4 milliuon on an ad no matter how big the audience.