Morpheus Brings Bombastic, Matrix-Style Melodrama to Kia Super Bowl Ad

Kia has released its Super Bowl ad featuring Laurence Fishburne reprising his Matrix role, Morpheus. Predictably, there's a blue key, red key choice as a couple just wants to get their car back from Morpheus the valet.

The couple, urged by Morpheus to take the red key because "you'll never look at luxury the same again," takes, of course, the red key.

And this is where the spot gets good. Crazy good. It's a slow build but it ends masterfully and bombastically with Morpheus belting out that familiar opera tune, Nessun Dorma" all while items elevate and explode as if, well, as if Morpheus and the couple were in the Matrix.

It's been 11 years since Morpheus hung up his duds but the dude still has his swagger.