Aerie Aims to Boost Girls' Self-Esteem by Retiring Photoshop

For it's Spring 2014 ad campaign, American Eagle sister store for lingerie, Aerie, has decided to go au natural. No, the models will not be in their birthday suits but they won't be retouched. At least that's what the new campaign is promising.

A new campaign which promises, "No more retouching our girls and no more supermodels," features "regular" girls because "the real you is sexy." As well, the campaign is, "challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel."

The campaign is part of a trend that has brands steering away from ridiculously retouched photos of supermodels that result in women looking nothing like actual human beings. Though if we were to consult Pavlov and Freud, it's going to take a hell of a long time to re-brainwash humans about the perception of beauty.

But, good on Aerie for the effort. Of course we're never going to see girls in these campaigns that aren't already naturally hot.