WestJet Brings Christmas Miracle to Baggage Claim


Over the weekend, Canadian airline WestJet released a video detailing an amazing Christmas promotion. Passengers boarding flights at Toronto's Pearson International Airport and Hamilton's John C. Munro International Airport were given the chance to scan their boarding pass at a kiosk and tell Santa what they's like for Christmas.

While the two flights were in the air en route to Calgary, a team of WestJet employees, who had been monitoring what the passengers had told Santa, rushed out to Best Buy and CrossIron Mall to purchase everything the passengers had asked for.

When the two flights landed in Calgary and the passengers went to baggage claim (we're assuming carry on passengers were somehow informed to go as well...or they just missed out), they experienced a Christmas miracle. The baggage claim area had been transformed into a holiday winter wonderland and presents were delivered along with luggage. And Santa was there as well to greet the passengers as they opened their gifts.

It was very likely the best airport experience any air traveler has ever had. And, perhaps. the best marketing stunt in quite some time. Well played, WestJet.

A video of the stunt is, of course, approaching one million views on YouTube.

by Steve Hall    Dec-10-13   Click to Comment   
Topic: Guerilla, Social