Chocolate Milk Makes Better Hockey Players

Hmm. The Paleo people would likely disagree but, hey, the milk lobby isn't an easy one to knock down. The chocolate milk lobby...now that's another thing. In a new black and white spot for chocolate milk, Greenpoint Pictures' directors, The Hudson Dusters, along with Deutsch New York, work with the NHL's Zach Parise. The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."

Of the creative approach, The Hudson Dusters said, "We wanted to shoot Zach in a much more intimate and personal way than we are used to seeing hockey players. We wanted to put viewers in the mind of Zach Parise and make them feel the speed and power of professional hockey. Zach helped take the spot to another level with his natural performance and his incredible skill on the ice."