Youth marketing agency, Camp Craze, will produce the Craze Conference February 5th in New York City at the 92nd Street Y. The conference will focus on broad aspects of marketing and social media with a focus on youth marketing.
Keynote speakers include Pencils of Promise Founder and CEO Adam Braun and Former Virgin America VP of Marketing Porter Gale. Additional speakers include Zappos Culture Evangilist Jonathan Wolske, Twitter Design Manager Marty Ringlein, New York Mets Director of Marketing Mark Fine and many others.
You can check out the whole line up here as well as other information on the conference. If you choose to attend, use the discount code TIER1PRICECRAZE which discount the $285 price by about $60.
This is one of the most awesomely weird commercials we have seen in a very long time. It's for a cereal brand called Oatmeal Crisp and it features various "crunching" competitions between the cereal and a tortoise, a duck, a marionette and a pair of robots. But, by far, the duck version is the best. Like any good wedding slaughter, there's lots of screaming and lots of "blood."
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As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.
Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.
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In this Belgian ad for the Vallformosa winery a very Most Interesting Man-looking man named Rodriguez Diaz Perez Borges Y Cabron de Fernandez Figueroa Y Pintxos de Martinez is visited by his dead father who urges him to sell more cava. He then urges all Belgians to have more sex so more babies are born so when they grow up they can drink all the cava Rodriguez Diaz Perez Borges Y Cabron de Fernandez Figueroa Y Pintxos de Martinez plans to make. Get it?
Oddity this great can only come from DuvalGuillaume.
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It would seen not everyone is willing to heed the advice of john St. which a couple of weeks ago released exFEARiential, a prank on the latest advertising trend, prankvertising. Just this past weekend, a Brazilian TV stunt/promotion for the movie Curse of Chucky had a guy dressed like Chucky crash out of the glass-encased bus shelter ad and chase people down the sidewalk while wielding a knife.
It's pretty much the same idea Thinkmodo had whenh it set that telekinetic actress loose in a New York City coffee shop to promote the movie Carrie.
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You know, after seeing Kmart's Draftfcb-created Ship My Pants and, to a lesser degree, Big Gas Savings, you wonder what the agency could possibly come up with next that would be even remotely interesting. Well, George Parker be damned, the agency has delivered again with Show Your Joe, a co-branded effort with Joe Boxer.
In a ad, six men dressed in a tux on top and boxers on the bottom perform jungle belles with, yes, their junk. And this is how we sell underwear in 2013. Your grandmother will be horrified!
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As, ahem, hand jobs go, the gig is pretty straight forward. Not much skill is required. Unless, of course, you have the finesses of an elephant operating a bulldozer with a bear trap as a back hoe attachment.
However, when it comes to hands given the job of selling LG Smart TVs, the gig is a little bit more difficult and requires a bit more skill as you will see in these six, hand-powered ads illustrating epic battles for the remote.
Seriously. We've never before seen such skilled hands. The jobs these hands do are simply amazing. It makes regular hand jobs look, well, positively fruitless, limp and entirely unsatisfying.
Ukraine-based Escape created the...ahem...hand jobs.
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Most lingerie commercials are, predictably, lame. They all involve some form of sexual connotation because, after all, lingerie, as well all know, isn't not made to be worn under your clothes; it's made to be flaunted as you undress and snare your objects of desire.
This commercial from ACW Grey, Tel Aviv for Israeli lingerie brand Delta is just as boring as all the rest -- until the end at which time we are given a, shall we say, less than innocent version of the Doublemint Twins take on things.
Much a like a morning after in Las Vegas, the woman in this ad wakes up and begins to piece together what transpired -- and with whom -- the evening prior. A lingerie ad from a woman's perspective. You don't see that too often.
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Using social media to build brand awareness is a primary goal of most social media marketers. Hundreds of millions of people are talking, learning and engaging through social media channels. If you don't have a presence in social media, your company is missing what's become a fundamental communication channel in the marketing mix.
It's arguable that there isn't a single company or organization that doesn't have brand awareness as one of its core organizational goals. Social media has quickly become one the best ways to reach large audiences who are hungry for information and conversation. For professional communicators, having social media as a tool in the arsenal for building brand awareness is no longer a nice to have. It's a must have.
Download this Spreadfast report, Social Media Quick Guide: Building Brand Awareness, now to make sure you're properly using social media to build your brand.
Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, "No, it's fine. Don't worry." Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.
On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don't know it...and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.
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