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5 Business Branding Lessons Inspired by Halloween Characters Happy Halloween! It's a time for costumes, spooks, candy, and branding lessons for small businesses. That's right, a time to take a look at what business branding lessons we can learn from Halloween characters. Take a guess at which character best represents an issue your brand is facing. BFG 9000's 'High 85' So Awesome It Will Make You Do the 'High 85' We love the quirkiness of Barton F. Graf 9000's work for Little Caesar. BFG just has a wonderful way of capturing the mundane and turning it into something really interesting. The High 85? WTF? Like how do you even begin to think in a way that allows you to arrive at oddball hilarity like the High 85? Brilliant. A second spot takes the simple expression of "Ohhh" and turns it into a cavalcade of silliness that's just this side of stupid. The agency has done a fantastic job bringing to life the oddity of the brand's Little Caesars "pizza pizza" character. And they've made pizza ads fun to watch again. Swedish Models Tell Men to Stop Wearing Underwear Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear's FRIGO brand underwear which is being introduced to America. The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes. Of the campaign's approach, RevolutionWear CEO Mathias Ingvarsson said,"Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men's underwear needs to be started." FRIGO's claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men's packages. Atlanta Agency Teases...Something With Scary Halloween-Themed Merger-ish Video We have no idea what this is all about but it's Halloween-themed and it's almost Halloween and it's called Merger Part 3 and so that intrigues us and because it's called Part 3, it makes us wonder what happened to Part 1 and Part 2 and it promises to be almost two minutes long so we think we'll have no problem fitting it into our day. And...we're done. Bold Ogilvy Needs to Get Laid OK so here's a commercial that lays on the sexual double entendre like a steady stream of verbal diarrhea spewing from the mouth of a sexually frustrated copywriter who hasn't been laid in a month. I take it slow but I like it fast. The game is hard but I take it easy. Lights are fascinating but I'm having more fun in the dark. Soft is good but rough is even better. It's like Axe for Greeks. Oh wait. That's exactly what it is! OK, well, sort of. Celebrities Tell Holiday Stories For Best Buy It's hard work making a price and item commercial interesting. But we think Crispin Porter + Bogusky may have done it with their Best Buy holiday campaigns which employs celebrities who read customized holiday stories. In all, there will be 11 spots featuring Will Arnett, Maya Rudolph, LL Cool J and Jason Schwartzman. The spots were directed by Will Speck and Josh Gordon (The Switch, Blades of Glory, Cavemen) and three-time Academy Award-winning director of photography Bob Richardson (Django Unchained, Hugo, Kill Bill, Shutter Island, Casino, Platoon). Cats Can Sell Anything! As cat videos go, this one's not interesting, not funny, not entertaining. In fact, it's just plain boring. But 854,674 have watched it since October 21 which just goes to prove that, yes, cats can, in fact, sell anything. Or at least be used to sell anything. Or at least trick 854,674 people into watching a video. Anyway. In this case, these cats have been corralled to help sell Vileda house cleaning tools in Italy. Why Optimizing For Click-Through Kills Your Conversion Rate Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness. Download the report now and learn how to optimize your display campains for conversions. Honda Commercializes Couple's Wedding. Is That A Good Thing? I don't know. Commercializing a wedding? Even if it is handled as beautifully and as generously as Honda did for Mairead and Kevin's wedding? The brand brought cars, the couple's first date band, an Irish dance troupe (family is from Ireland)), $2,000 from Macy's, family messages from Ireland...and actual family from Ireland. It was a grand gesture to a couple of brand aficionados. But isn't a wedding a sacred affair to be shared with family and friends? Not broadcast on YouTube to the ultimate benefit of Honda who in a sense, "used" Mairead and Kevin for their own publicity purposes? Ogilvy Johannesburg Gives Us Yet Another Silly Rendition of 'Real-World Social Media' Really? Really? Have we not seen enough silly iterations of the whole "what if the real world were like social media" stunts? This latest "social media buffoon in public" schtick comes to us from South African mobile provider Cell C which thinks, well, we're not even quite sure. We suppose the Ogilvy Johannesburg-created ad asks the question "what would happen if you ran out of data?" Well, you'd probably run around town like an idiot slapping Like stickies on everything and creepily following girls down the sidewalk. Or maybe plastering the wall with Polaroids. Or poking complete strangers. 
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