Why You Need to Implement Social Business Practices Within Your Marketing Team

Social media is great. It's great for marketing efforts but what about your business as a whole? That's where social business comes in. Today, marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.

Download this Jive whitepaper now, part of the Adrants Whitepaper Series, to learn how marketers are achieving success with social business technology.