Son Buys Promoted Tweet to Complain About British Airways After Airline Lost His Father's Luggage

This, quite possibly, might be a first. We're all used to brand after brand after brand mucking up our Twitter feed with promoted tweets. But have you ever seen an individual purchase a promoted tweet to better guarantee his complaint won't go unnoticed?

After British Airways lost his father's luggage, Husan Syed took to Twitter to complain. But rather than simply tweet a rant as most do, Syed bought a promoted tweet in New York and UK markets Monday night which aviation marketing consultancy SimplyFlying said garnered 25,000 tweets in the first six hours.

The tweet read, "Don't fly @BritishAirways. Their customer service is horrendous."

JetBlue Airways Senior VP of Marketing who saw the tweet responded, "Interesting; a disgruntled customer is buying a promoted tweet slamming a brand where they had a bad experience. That's a new trend itself!"

British Airways, which incredibly "closes" its Twitter feed during non-business hours, responded to Syed's tweet early this morning apologizing for the luggage loss and the delayed response and asked Syed to DM the airline to discuss the matter further.

While Syed has not yet revealed what he spent on the promoted tweet, he promises to share his final spend and engagement metrics soon.