Royal Caribbean Launches Instagram Film Festival

In New Zealand, Royal Caribbean has launched what it claims is the world's first Instagram film festival. Created by Hulsbosch and Circul8, a campaign leading up to the festival will encourage people to film and hashtag Instagram videos which represent "wow" moments.

The InstaFilm Festival, as it's called, invites people to upload their "wow" moments using Instagram's video feature via the hashtag #InstaFilmFest. Passengers, friends and family can also vote on their favorite short film captured anywhere, anytime not just on board a Royal Caribbean cruise.

Those films receiving the most votes will be celebrated at a special VIP on board screening event to be announced for February 2014. An expert panel of judges to be announced late 2013 will choose the winners.