We're not sure if this Dove Camera Shy parody entitled Creepy Dude is funny, annoying or just plain bad. In the parody which follows the original's theme of girls hiding from the camera, a creepy dude begins to photo bomb shy girls in various scenarios. It them gets really creepy when Creepy Dude comes front and center to completely disrobe. It closes by asking, "Why did you start thinking you were beautiful?"
Can we have that 1:08 back, please?
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Hmm. After viewing some of the Translation-created work for a new 85-country Budweiser campaign which features Rihanna and Jay-Z, we can't help but think they could have summed up the entire campaign with a tagline like, "Just Do It."
Oh wait.
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Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.
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After watching this mini epic anthem for Dairy Australia, you might have the sudden urge to run out and down a couple gallons of milk, a few pounds of butter or a side of beef. On August, 4, the Australian industry group will launch its first major campaign in six years. It will be called Lengendairy.
This legendary, pro-dairy farming epic will take the form of TV, print, digital, radio, event sponsorships as well as heavy PR and raise the awareness and stature of the dairy industry.
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This past Canada Day weekend, john st. teamed up with a new not-for-profit, Stop the Drop, to help raise awareness for the drop in Lake Huron's water levels and drive government action. The result was a stunt that called attention to the plight of Lake Huron's lowering water levels by placing hundreds of messages in bottles on the beach giving voice to a lake that can't ask for help on its own.
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Continuing along its path of Barton F Graf 9000-inspired quirkiness, Little Caesars is out with another commercial oddity entitled Cast. In the ad, a man realizes he has no money in his left pocket. So...he reaches into his right pocket...by breaking the cast that is holding up his right arm. Now that's pizza dedication of you ask us!
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Hmm. Usually these beer-themed life accomplishment stories are dull and lame but not this one from Amstel Lager entitled The Chef. In this two minute video, we follow along as a man who is determined to become a chef does so by beginning as a dishwasher and working his way up to opening his own restaurant.
It's really quite inspiring and the fact it's a beer commercial is entirely secondary. Which, after all, is that way it should be with good content marketing.
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Here's some interesting news from video technology company Unruly. A recent study the firm conducted found humor just might not be the ticket to viral success any longer as consumers have become numb to the many attempts by brands to employ humor in their video and social media efforts. That is not to say that humor does not work. According to Unruly, "brands need to be extremely funny" to succeed virally.
The study, entitled Science of Sharing, limited its research to 12 commercials which aired during this year's Super Bowl.
Other findings from the study include:
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In the nine months since Hooters began working with Skiver Advertising in October 2012, the restaurant chain has increased its placement on the Nation's Restaurant News Social 200 Index from 56th to 12th. The NRN Social 200 Index determines leading social media brands by evaluating audience size and reach, brand influence, customer engagement, relative movement, and lifetime aggregates.
The increase spans all platforms, including Facebook, Twitter, Instagram, and YouTube. In November 2012, Skiver launched the Hooters Instagram account, which has accumulated nearly 21,000 followers. Other social media efforts have included Hooters for Heroes, Wing Day Wednesday, and Step Into Awesome. The agency also reacted quickly to a Seth Meyers SNL Weekend Update piece on Hooters with video that countered Meyers' assessment of Hooters as a sex dungeon.
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Often times I like to use what I call the "alien test" when reviewing advertising. What's the "alien test" you ask? Well just imagine if an alien race decided to come check us out and, while orbiting the planet and listening ion on our activities, they found this thing called YouTube. And on this thing called YouTube they found this MySpace promotional video (released last month) in which the likes of Pharell, Ciara and Mac Miller cavort with a bunch of hipsters.
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