Tourism Campaign Highlights Utah's Mighty Five

The Utah Office of Tourism has launched a new campaign, created by Struck, that highlights the state's five national parks: Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches.

The new campaign, which breaks today and includes broadcast, print, outdoor and digital, hopes to establish the Utah National Park circuit as a can't-miss adventure and offers visitors the tools they need to plan their own Mighty Five adventure. An online planning site helps create custom Mighty Five itineraries from 3-10 days in length.

Of the campaign, Utah Office of Tourism managing Director Vicki Varela said, "Utah's diverse landscapes can make it challenging to create a tourism campaign that accurately represents the unbelievable experiences you can have here. But The Mighty Five does a tremendous job of showcasing what makes Utah so magnificent and how easy it is to pack it all into one vacation."

Quite compelling work. It makes me want to go to Utah.