Sharethrough Joins Native Advertising Trend With Sponsored Stories

Native advertising company Sharethrough today announced the launch of Sharethrough Sponsored Stories, a native advertising solution that helps brands promote articles, posts, reviews and more across the web. With Sharethrough Sponsored Stories, marketers can extend the reach of their content beyond owned and earned placements across Sharethrough's network of publishers.

Land Rover is one of the first brands to use Sharethrough Sponsored Stories in its content marketing programs, along with Pop Secret and the National Multiple Sclerosis Society.

The Sponsored Stories product can function as a stand-alone distribution platform for a brand's original editorial content or to help spread a new video campaign.

The sponsored stories carry a headline, a short description, an image thumbnail and share buttons along with a notation its a sponsored story. Ads can be targeted to various demographics or contextually to content on the publisher's site.

Launch partners include Land Rover, National Multiple Sclerosis Society's "MS Connections" Campaign and Pop Secret Labs.

Of their partnership with ShareThrough, Land Rover Digital Marketing & Social Media Manager Kim Kyaw said (or more likely, was asked to say), "Creating compelling original content is a core part of building the Land Rover brand online. New methods of distribution such as Sharethrough Sponsored Stories, which allow us to promote our content in an integrated way, are appealing to us. We're focused on reaching audiences on their terms while providing entertaining yet informative content. Sharethrough has helped us to drive engagement for our content online."