Robotic 'Hotbots' Demand Respect For Tech in Kia Forte Super Bowl Ad

Svedka's got is fembots. But Kia has Hotbots. And Hotbots demand that you respect the tech. And, perhaps, respect the fact that car models are more than eye candy. But maybe that's reading too much into the inner meaning of things here.

Created by David&Goliath, the spot hypes the introduction of the 2014 Kia Forte to a room gull of reporters and auto enthusiasts. As the Hotbots show the car to the crowd, one geeky goofball attendee goes in for a closer look - only he goes in a little too close for the Hotbots' comfort.

The Hotbot - played by 2011 Miss USA winner, Alyssa Campanella - springs into action and demonstrates just how serious Kia is about technology. She proceeds to deliver an "atomic wedgie," ultimately sending the man flying into the hors d'oeuvres table. The important lesson is learned: always respect the tech.

The spot was created by Oscar winner Robert Elswit as Director of Photography (There Will Be Blood, Magnolia, The Town); stunt coordinator Gary Powell (Skyfall, The Bourne Ultimatum, The Legend of Zorro); Academy Award-winning editor Kirk Baxter (The Social Network, The Girl with the Dragon Tattoo); and Carl Erik Rinsch, an award-winning director who worked on the most recent Kia Soul Hamsters campaign (Bringing Down the House) and is in the process of finishing a feature film called 47 Ronin, starring Keanu Reeves.