Oreo Launches 'Cookie Separator Machine' Video Series

When you're on a roll, you might as well keep rolling. And that's exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features "physicist and copywriter" David Neevel, who has designed the ultimate Oreo cookie separator.

It's oh-so Rube Goldberg-esque and Neevel, who is actually a copywriter at W+K, delivers his lines with perfectly droll aplomb. The brand, which capitalized on the power outage during the Super Bowl with a real-time ad, plans to release additional cookie separation videos in the coming weeks.