How to Create Compelling Content For Each Stage of the Buying Cycle

Content Marketing has (or should have by now) become an integral part of every marketer's game plan. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will learn how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the, you will learn:

• How to use content to spark an ongoing conversation with prospective buyers
• How to determine what kinds of content best meet the needs of your prospective buyers
• The importance of buyer personas and communication channel preferences
• What pitfalls to avoid as you create content for your own content marketing efforts

Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.