So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of "object of desire" to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes' actual Super Bowl commercial which features a scant six seconds of Upton.
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In this hilarious video, two "gangs" of women take on each other in a tampon versus mooncup bathroom rap competition. For those who don't know (we didin't), a mooncup is a silicon menstrual cup women can use instead of a tampon or sanitary napkin.
It's like a direct to consumer ad that's actually watchable.
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Created by Ogilvy Argentina, this Schneider Beer commercial asks women to forgive men for their various annoyances such as tacky compliments, questionable browser history, an unbuttoned shirt as sex appeal device, taking no as a yes, playing a guitar that doesn't exist and for not washing hands. Oh yes, this one's got it all ladies.
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This TBWA\Chiat\Day LA-created Super Bowl Pepsi Nest ad could have been funny. It follows the over-played scenario in which parents return home to find offspring having a party. It's got all the usual antics including a guy duct taped to the ceiling.
Parents come home home with the usual horrified looks on their faces and exclaim, What's going on here?" Dad then says, "hold on" and...while a dude pours milk over himself (OK, that is kinda funny)...ponders the "real cola taste. And that's it. That's all.
Tired premise. Poor execution. But what do we know. Drunk Super Bowl fans will probablt love it and tweet it up the charts.
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This is...perhaps...the strangest ad we have ever seen. Created for Skol Beer by F/Nazca Saatchi & Saatchi, ther ad promotes the Brazilian Carnival season. Set to the tune of Wagners' Ride of the Valkyries, soldiers practice dance moves, kissing techniques and detonate confetti hand grenades.
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For its first-ever Super Bowl outing, Speed Stick will tackle the proverbial awkward laundromat encounter with the hot chick. Aligning with its protective promise that Speed Stick will only allow guys to sweat on the inside when in awkward situations, we see an impatient guy take a woman's laundry out of the drier so he can put his in.
Of course, there's a pair of tiny yellow panties atop the pile which falls to the floor. When he stands after picking them up, his eyes...and the camera...slide up the body of an attractive woman who asks, "What are you doing?"
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Here's an extended version of Hyundai's Kia Sorento Space Babies Super bowl commercial. We think the ad will get a lot of laughs. After all, anyone who's ever had kids is very familiar with juggling, dancing and improvising after being asked, "Daddy/Mommy, where do babies come from?"
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Dating site Zoosk is out with a silly video in which a girl tries to get it on with a real frog. The message, of course, is that a woman's prince will never be found in a frog but just might be a few click away on Zoosk.
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Hmm. Too bad this commercial won't be airing during the Super Bowl in America. Only Canadians will get to see this Max Max-themed Hyundai commercial entitled Gaspocalypse.
The ad features Max Max-like characters racing after a man driving a Hyundai. Given the title of the ad, you can guess how it ends. But it's still amusing enough as well as action packed. The coda is kind of unnecessary but it doesn't really ruin the work.
Created by Innocean Canada, the ad was directed by Benji Weinstein of Steam Films/Tool of North America.
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Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.
Unruly's ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.
Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.
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