Go Daddy Taps Supermodel Bar Refaeli For Super Bowl Ad

Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

Of her partnerships with Go Daddy, Refaeli said, "The opportunity to be in a Super Bowl commercial is thrilling and to partner with Go Daddy is something I just couldn't resist. I feel like the 'Perfect Match' commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about."

We liked the recent work from Deutsch and we imagine (hope) Deutsch will continue in the same vein.