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How to Create Content For Each Stage of the Buying Cycle While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy. In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the whitepaper, you will learn: Creative Teams Offers Thirty Day Free Trial Overly Sexy Wrong Creative While we've seen all sorts of "get hired" ploys from out of work creatives over the years, this one from two recent Miami Ad School grads, Jason Burke and in Soo Kim made us laugh. It follows the tried and true infomercial approach to things and humorously promises "ultra high speed ideation, multi-brief capability, innovative thinking, compelling copy, awesome art work and incredible work ethic." Check them out here. Jimmy Fallon to Crowdsource Ford Super Bowl Ad on Twitter Ford has signed a deal with Jimmy Fallon to help the brand create a :60 for Lincoln that will air during the Super Bowl. Fallon, with his 7 million Twitter followers as opposed to Ford's 172,000 and Lincoln's non-existent 750, will head up a crowdsourcing strategy that urges fans to help Fallon create the ad. Fallon will direct followers to Steer the Script, a site that explains the promotion. Beginning December 5 with a tweet from Fallon who will pen the beginnings of a script for the :60, followers can reply with their suggestions. Somehow miraculously a workable script will emerge from what will certainly be a cacophony of idiotic tweets from people who have no idea how to artfully craft a TV script, let alone a coherent 140 character tweet. Surfing Santas Celebrate Aussie Christmas The celebration of Christmas is usually filled with images of snow falling, sleigh rides, reindeers and all manner of winter wonderland. And while some Australians pine for that, grocery chain ALDI, with help from BMF. wants Australians to realize what they have right in their own backyard; sun fun and, yes, Surfing Santas. Of the work, BMF ECD Carlos Alija said, "A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It's actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa". And, hence, we have surfing santas. Have a look. The Most Amazing Mattress Ads You Will Ever See That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing. Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right? OneSpot Marries Benefits of Content Marketing With Reach of Advertising A couple weeks ago , I was briefed on a new company called OneSpot. Headed by venture capitalist and former head of interactive at the Houston Chronicle, Matt Cohen, the new company transforms existing content into ads that look more like content than ads. After the briefing, I said the offering was "the perfect marriage of content marketing with the power and infrastructure of advertising." Yes, I really said that and yes, that quote is front and center on the OneSpot website which launches today. Recently, so much has been written about content marketing which, as part of inbound marketing, is all about making sure the right information is in the right place when people come looking for it. But, people don't always know what to look for and they don't always know which available products and services could benefit them. Hence, the need for outbound marketing. CLIO Awards Announce 2013 Jury Chairmen, New Media Types The CLIO Awards has selected nine ad industry professionals to serve as jury chairs for the 2013 awards program. It also announced a number of new and updated media types to mirror the latest changes in an ever-evolving industry. Denver Pizza Chain Slaps Down Silly Trends With trendy fast food options exploding, what's a pizza shop that just, well, makes pizza supposed to do? Poke fun at everyone else, of course. And that's just what Denver-based Anthony's Pizza & Pasta did. Quiznos Gets Weird For National Cookie Day As only Quiznos can, the brand is out with two hilarious promotional videos touting its December 4th National Cookie Day promotion which promises a free oven-toasted cookie with any purchase. With help from Kansas City-based Barkley, the brand has released two videos; one which features a delightfully cheesy boy-band rendition of the promotion's tune and another with an over the top heavy metal rendition. Along with the video, the campaign also includes online ads with a Quiznos Finer, social media elements and paid placements on BuzzFeed. 140 Proof Launches Social Ad Platform for Premium Media Brands 140 Proof, a technology that places ads on the top of streams across web, smartphone and tablet apps used to access Twitter, Facebook and other social networks, has launched a new offering that allows premium media brands to directly monetize their content without having to work through Twitter of 140 Proof. Premium media brands have used social networks to expand their digital presence beyond their owned and operated properties. For example, ESPN properties have over 30 million combined followers on Twitter - rivaling the monthly audience of visitors to ESPN.com. But while social advertising platforms like 140 Proof, Facebook, and Twitter are monetizing branded media content and social audiences at the point of consumption, media companies have not been able to do the same. 
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