ElfYourself Goes Mobile

For the first time in its storied ElfYourself history, OfficeMax has introduced an ElfYourself mobile app which allows anyone to "elf" themselves from anywhere and create a personalized video featuring their photos with dancing elves. So far, the app it is currently holding the No. 2 spot on the most downloaded free apps rankings on iTunes for iOS, according to AppData (alongside Google Maps #1).

To use the app, users can simply upload up to five photos of friends, family and more from their camera roll or Facebook, select a dance theme and the app will generate a custom ElfYourself video that users can share via email or post on Facebook.