Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films' Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.
It's nice to know a toothpaste company can appreciate the importance of the forced smile.
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Following appearances by Richard Simmons and Ed O'Neill, Air New Zealand has enlisted some of the cast and the director, Peter Jackson, of The Hobbit for its latest in-flight safety video. In the video you will se Dean O'Gorman who plays Fili, J.R Tolkien's grandson, Mike Tolkin and great grandson, Royd Tolkien and Larry Curtis and Cliff Broadway from One Ring.
In the video, shot by Weta Workshop and Weta Digital, viewers can find hidden "elvish codes" which can be entered here. Twelve (get it? rhymes with elvers) winners will receive round trip airfare on Air New Zealand and six nights accommodations to see the world premiere of the film, the movie set and other surprises.
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So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you've been preaching? What about becoming a social business?
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Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.
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It's like the new cat video. OK, perhaps not but everyone likes a cute baby video, right? How about a montage of babies making "poopy face"? Oh yes. To sell its store brand diapers, ALDI of Australia has enlisted some professional poopers and filmed them in action. At weddings. On airplanes. At sporting events. At photo shoots.
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In what is both hilarious (old people swearing) and utterly lame (poor copywriting and direction), Michael Moore taps the Greatest Generation to advocate for Obama. In a nursing home scenario, five old farts peer into the camera and tell us why we should vote...and vote for Obama. The work comes from MoveOn.org and its Voters Rising effort.
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On Wednesday, November 7 during ad:tech New York, Clickbooth, CPAWay and AdKnowledge will host a full on blow out for all ad:tech attendees at Pacha complete with with open bar all night, tunes from DJ Jamm along with special guests and plenty of hot dancers.
Entitled The Future is Now, the party aims to put the dance floor front and center, an element that's been missing from the recent trend of hip hop-fueled events. Nothing wrong with hip hop-style parties. It's just nice to mix things up a bit once in a while.
The party will begin at 9PM . Pacha is located at 618 West 46th Street. RSVP here.
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Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.
Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.
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OK. Funny. We laughed. Sometimes the best approach is a simple approach. Obvious as this ending may seem once viewed, we were expecting something different. In any event, here's an interesting commercial for a really fast glass company. And a glass company that, apparently, makes really strong glass.
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Likely, you've seen the commercials on TV already. The Arby's commercials claiming Subway doesn't slice its meat in the back of the store but in a warehouse far, far away. Yesterday, the brand launched a five minute, CP+B created, Larry Charles-directed video featuring retired NYPD detective Bo Dietl.
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