PR Newswire Unveils Marketing, Social Media Workflow Product

PR Newswire has unveiled Agility, an integrated communications and workflow platform that combines media monitoring, media targeting and real-time engagement tools with content distribution capabilities, all of which reside in a single dashboard.

Agility, which currently has about 300 active early adopters, allows marketing and communication professionals to target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.

Agility combines a global media database of over 700,000 traditional and social media contacts; a monitoring technology that provides precise and relevant related results; access to an organization's own social channels; email capabilities to engage audiences in real-time; and direct integration with PR Newswire's content distribution network.

Of the offering, Euro RSCG CEO Marian Salzman said, "Agility is an extremely intuitive platform that will make communications professionals much more efficient and effective in their jobs. The level of intelligence around a brand or topic that can be uncovered using Agility and the ability to react to this intelligence in real-time, combined with the seamless access to PR Newswire's distribution services, is what makes Agility stand apart."