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Would You Want Your Tequila Created by a Hottie in a Lab Coat? Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?" The campaign was created by Dead As We Know It. Thoughts? Brooke Burke Models Her Own Line of Lingerie Remember when Brooke Burke was just the hot chick on E! Network's Wild On!? Of course, she's done a lot since then including winning the seventh season of Dancing with the Stars, hosting Rock Star, viral work for Burger King and a Super Bowl ad for Burger King. Now the the still very hot 40-year-old (my, how time flies!) can be seen in ads for her own line of recently-launched (through BeachMint) lingerie called intiMINT. Of the campaign, BeachMint CEO Josh Berman said, "We are thrilled to be working with Brooke. She is a like-minded entrepreneur who shares our passion to bring affordable luxury to women and is super passionate about this exciting market." Saatchi & Saatchi Uses iPhone App to Recruit Creatives To find creative talent, Saatchi & Saatchi Germany tried something a bit different. They created an iPhone app which allowed them to share their creative idea with a Mobile Creative Director. And just as creative were having fun with the app submitting creative ideas for judgement, up popped a message that Saatchi & Saatchi was hiring. Looks like it was quite fun. Check out the case study video below. Is it just us of does Mr. Mobile Creative Director look like the Cannes Lion? Cannes Lions Reaches Record With 34,000 Entries in 15 Categories A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the annual global awards festival for creative advertising and communications. An overall increase of 19 percent versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories. Applebee's Launches Social Media Tutorials Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest. That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise. Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on. Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth. Some Women Have A Thing For Giant Men While watching this new Nestea commercial featuring a budding relationship between a giant and a woman who finds him by spinning the bottle, one can't help but wonder the difficulties a couple like this would face in the bedroom. In any event, the work, from Wieden + Kennedy London is all about equating the giant thirst to a thirst for giant. Or...err...the other way around. Either way, it's trippy little commercial that will have you grinning. FOX Saves Guys From Getting Slapped For Staring at Boobs Taproot India, whose site is still "under construction" (really?) and FOX are out with a humorous new video. The video highlights the fact subtitles are a pain in the ass (among other trouble they cause) and that FOX's new service allows everyone to watch movies in their own regional language. And prevent getting slapped upside the head by a hot woman with nice cleavage. Gold Peak Tea Offers Year Off and $100,000 Though it accounted for over a third of category growth last year, Gold Peak Tea has been pretty quiet on the marketing front. That changes today with the launch of Take A Year Off, a campaign which aims to award one lucky person $100,000 to do whatever they wish for a year. Ideally, the year off will have meaning such as the pursuit of a dream and not be spent frivolously but you never know. Today through July 13, people 18 and up can visit the Gold Peak Facebook page to enter by sharing why they deserve the year off and what they would do with the opportunity. Gold Peak will then narrow down the pool of applicants and the top candidates will submit a video telling Gold Peak why they deserve the comforts of home for a year. Consumers will have the chance to vote for their favorite video entries and near Labor Day Gold Peak will announce the winner. Yoko Ono Personalizes Five Copies of Ad She Created To promote an upcoming Yoko Ono-exhibition at Sweden's contemporary art museum Moderna Museet in Stockholm, TBWA Stockholm asked Yoko Ono to create an ad called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden's largest newspaper, DN. TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world's most famous artists. 
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