Nautica Celebrates One Million Fans With Video

You can say what you will about the value of a fan on Facebook. Some place significant meaning to it. Others, not so much. Either way, it's a significant feat to get one million people to fan you. Especially if you're just a company that makes clothes.

Fashion brand Nautica has 949, 421 Likes on its Facebook page and is gearing up to celebrate its one millionth follower. To do so, it's launched an appreciation video, part of a campaign called All Fans on Deck. The campaign will also include a month-long fan sweepstakes that will give away Nautica gift cards and a grand prize trip to the brand's Fall fashion show in New York.

Fashion brand Nautica has 949, 421 Likes on its Facebook page and is gearing up to celebrate its one millionth follower.