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PUMA Advocates Actual Reality Over Televised Reality It's hard not to appreciate the message in this Droga5-created commercial for Puma entitled Better Out Than In. The ad celebrates and encourages the living of one's own reality instead of living vicariously through televised trash otherwise known as reality TV. The work follows a couple of similar approaches, one of which, After Hours Athlete, won the Film Craft Grand Prix at Cannes last year. Understanding the Social Consumer On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs. Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten. There's more information here and for a discount, use promo code Adrants. Cockroaches Lust After Kate Upton's Bouncing Boobs Kate Upton, who most recently lent her curvaceous hotness and plunging cleavage to Carl's Jr., can be seen in a new ad for fashion brand Zoo York. The ad features the infamous trash mouthed, talking cockroaches who, this time, leer at Upton while lobbing double entendres and expletives Harmless humor or a female objectification time bomb waiting to explode? Hmm. Dare we even bring up Method's Horny Scrubbing Bubbles which caused the angry mob to descend upon us like heard of indignant buffalo? The Most Awesome Bottled Water Ad You Will Ever See Talk about throwing everything into the kitchen sink, this Lithuanian Vytautas Mineral Water ad does that and more. Words really can't explain how awesome this ad is other than to say it's not about giving a fuck or not giving a fuck. It's about giving a negative fuck. Five Best Practices For Social Media Measurement More from our white paper series. In this white paper summation of a webinar, KDPaine & Partners Katie Delahaye Paine and SAS Global Customer Service and Media Intelligence Manager John Bastone outline three areas of focus and five best practices for getting the most out of social media measurement. Paine and Bastone explain how and why brands must listen, process and respond in social media channels and put forth five tips for social media measurement success: 1. Consider how social media will drive profit Download the free white paper and learn how to get your social media measurement house in order. Shutterstock Was Everywhere at SXSW! This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you an occasionally awkward sense of humor. Walking around Austin during SXSW Interactive, you couldn't walk too far at night before you sa a Shutterstock projection on the side of a building. A program organized by New York-based Cake Group consisted of Shutterstock photo booths in Austin that would then project the images to various locations throughout the city. Additionally, photos sent to @shutterstock and tagged #sxswpix would make their way onto the projections. Fake Auto Boots Promote Parking App at SXSW This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Frappe. With SXSW on a seemingly endless growth curve, standing out as a marketer is becoming more and more difficult. This year many large brands erected monstrous structures, took over restaurants, built large stand-alone branded structures and hosted concerts with major artists. But what's a small app developer to do amidst marketing giants? As we made our way from some panel to another...or maybe it was one party to another...we don't know...it all blurs together...we stumbled upon a minivan that looked like it had a boot applied to one of its wheels. On closer inspection, it turned out the boot was just a cardboard placard affixed to the tire and was promoting an app called ParkMe. Conference Candy Heats Up Streets at SXSW You may have seen our blatantly salacious bit about conference hotties inhabiting the exhibit hall during SXSW. Did you like it? Good, keep reading. No? OK, no worries. Just leave. But for those of you who truly appreciate good conference candy, here's a bevy of beauties doing their thing outside the exhibit hall. Enjoy. Pepsi NEXT Distracts Parents From Acrobatic Baby Real quick. Love this new Pepsi NEXT ad from TBWA\Chiat\Day. Although they use the tried and true dancing baby approach, the spot works. It captures the classic moment of...well...missed moments when parants turn their heads just when their baby decides to do something amazing. Conference Candy Heats Up SXSW Exhibit Hall OK now that we've finished all that serious panel coverage for the day, we thought it would be nice to take a break and stroll through the exhibit hall to see what we could find. Of course there's all the usual tech and social media companies pimping their latest app but what's really important to note is which company has the hottest booth babes. Why? Because no one else does it, it's fun and we're just a wise ass little shit ad blog that does whatever it wants whenever it feels like it. Onward... 
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