How Companies Can Better Integrate Their Content With the Social Web

Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.

During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.

Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."

Check out the three and a half minute interview below.