Between Star Wars and Ferris Bueller, nostalgia played a significant roles in this year's top Super Bowl commercials. According to Hulu's Ad Zone, ff the ads that ran during game time, Honda's "Matthew's Day Off" just narrowly edged out Volkswagen's "The Dog Strikes Back." Bueller ultimately beat the Dog, but only by a hair, and the overall most liked ad on Hulu AdZone was Volkswagen's "The Bark Side" preview ad.
Results are based on standing at 11PM PST Sunday, February 5. See all the result categories below. Not one mention of the Clint Eastwood Chrysler ad.
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According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials.
Doritos won with its "Crash the Super Bowl" consumer-generated commercials. One spot featured a dog who bribed a man with Doritos to conceal the whereabouts of the family cat. A second spot featured a grandmother who sling-shots a baby in a swinging seat toward a tree fort to grab a bag of Doritos from a little boy. The second and third place overall finishers were Swedish apparel retailer H&M featuring hottie soccer star David Beckham modeling underwear, and Chrysler, with a powerful message about the American economic recovery. The Chrysler commercial starred legendary actor/director Clint Eastwood.
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Highlighting achievements throughout history and the fact there will always be great times to celebrate, Budweiser's Eternal Optimism is a pulse-pounding, music fueled illustration of how American really know how to have a good time. As long as beer is involved.
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It's only halftime as I write this but the Clint Eastwood Chrysler ad just aired and it is, by far, the best ad of this year's Super Bowl. Telling the world it's halftime in America and the world had better be ready for America's second half, Eastwood says, "This country can't be knocked out in one punch. We get right back up again and when we do, the world is going to hear the roar of our engines. Yea, it's halftime America and our second have is about to begin." Very, very powerful message.
The ad ties the plight of Detroit to the plight of the nation. It acknowledges we are in trouble but it also lifts out spirits by reminding us we've been down before and we've survived.
We're calling this the best (and we use that term lightly since ads are supposed to be about sales and we'll have no idea about that for quite some time) Super Bowl ad of the year. We just are. That's the way it is. Disagree. But you'll be wrong.
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Well it's official. The Will Arnett Hulu commercial is nowhere near as good as the Alec Baldwin one. Something about mashing your brain up even further. But what do we know. The scientist at the end says, "That's hot." And that's about the most favorite part of the ad for us.
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So what do you do when your wise ass grandson won't share his Doritos with you? You enlist the the kid's baby brother to help you. This is one of the Doritos top fire consumer created commercials we thought wouldn't make the cut but it did. Just goes to show how much we know. Anyway, we like it.
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Yes, let's be honest. Wouldn't you rather watch Kim Kardashian be ogled by the camera for thirty seconds rather than watching a moon walking dog? To each their own we guess. So this tear Skechers went for a less sexy approach and hired a dog. The ad, Mr. Quigly, is pretty funny. After all, animals in the Super Bowl, right?
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The Chevy Sonic ad that has the car and its drivers frolicking in all kinds of adventure does a nice job anecdotally illustrating just how much fun you can have with a car. Of course nor everyone is going to jump out of a plane with their car or to a 360 degree jump but we can hope and imagine, right? Nice hjob
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The talking M&M's have been a thing for a while. Mostly, they are funny. Mostly the ads are pretty good. But, this being the Super Bowl, it's time to bring out the stupid. Guy laughs at brown M&M because he thinks it's naked. The a red M&M shows up and strips because he thinks it's "that kind of party." Hilarity ensues.
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It's hard to divorce oneself from the somber respect the Budweiser Clydesdales gave New York after 9/11. Especially when faced with this year's celebration of the end of prohibition. Awesome. First we mourn thousands of dea. Then we celebrate the fact everyone can get drunk again. Yea, it's been ten years but we always felt the Clydesdales should represent something important. Not the ability to get trashed again.
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