Celebrities Fuel Social Donation Through Facebook

Who says social media is just a fad and doesn't work? Not Israeli fund raising organization Latet which, along with Shalmor Avnon Amichay/Y&R and Facebook app Shaker, launched an in-Facebook fundraising event during which celebrities - who were assigned avatars - gave live performances, talked with event attendees and posed for virtual snap shots.

The goal of the event was to solicit donations. Each person who donated was awarded a virtual t-shirt. The online event reached 2 million people. Many donated and Latet signed up 129 new volunteers.