Let's Not Do Lunch. Let's Feed Starving Africans

Butler, Shine, Stern & Partners has launched a social media fund raising effort called Let's Not Do Lunch which aims to capture money otherwise spent on lunch. The effort hopes to raise £1 million for famine relief in East Africa.

The Let's Not Do Lunch campaign is one of an intended 50 technology-based solutions that agency Made By Many is crowd-sourcing from agencies around the world with the goal of launching 50 projects in 50 days to raise funds for famine relief. The 50/50 project has nearly 40 global initiatives and launched October 17, World Hunger Day.

Butler, Shine, Stern & Partners Director of Strategy and Innovation Ed Cotton said, "Our idea was to create a social movement behind famine relief by tapping into social experiences we all enjoy, many of which are built around sharing a meal with a friend, colleague, business associate, even family. Through our Facebook application, 'Let's Not Do Lunch,' we are leveraging the social experience into a social action that can be shared and activated through Facebook, Twitter, Instagram and YouTube channels."

So, people, don't eat lunch today. Donate to the cause. You'll feel good. Trust us. You will.