Panel Forgets to Discuss Topic of Panel

When I sat down to listen to MRM Worldwide's session entitled Five Technologies That Will Transform Marketing Creativity, I expected to hear just that. Instead, all I got was an endless litany of the same old marketing blather concerning how everything is changing, how agencies and marketers need to break down the walls and blow up the silos to adjust to those changes and pointless platitudes pathway we all have to take to get there.

Will.i.am rambled on semi-coherently about how he'd rather be using his phone during the session instead of a microphone because the microphone is old and doesn't let him do all the things his phone allows him to do. Driving that point home, he said, "Why are we still rockin' it like it's 1999?"

Valid point but if I wanted to watch five people on stage madly manipulating their phones instead of focusing on the task at hand, all I'd need to do is look at the people sitting next to me madly tweeting instead of actually paying attention to what was being said on stage.

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