Here's a couple of twisted holiday spots SapientNitro created for Footlocker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Footlocker. In another, Sanata is chastised for lusting after a pair of sneakers under the tree. He's asked to leave without getting his milk and cookies.
Both spots are a welcome distraction from the cutely overloaded annual pantheon of sicky sweet advertising we see each year.
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Oh, the annual agency holiday card. Every year they flood our inbox and every year we get lazier and lazier about covering them. Because, really. How many times can one sit through yet another ego-fueled piece of Flashturbation before one feels the need to strangled every creative director in the business.
Well this year, it's all about mobile. Because, after all, no matter how powerful the urge, there's only so many time an agency can Flashturbate before it needs to take a break and rethink the method by which it spreads its seed.
This year, Philadelphia-based Tierney has created The Gift of Conversation, a mobile application for everyone on the agency's shopping list that will allow the user to choose from five awkward social settings to receive 30 conversational suggestions such as "I think we're cousins" when you find yourself under the mistletoe with a less than desirable co-worker.
And, yes, you too can have this app if you really want it. Just head over to this link and download it for iPhone, Blackberry or Android.
PETA continues it's long-standing mission of capturing every Hollywood star, fashion model and porn star nude for...oh wait...this isn't PETA...this is Marc Jacobs. And he's got Marisa Miller with her clothes off in a new ad campaign for his skin cancer awareness campaign, Protect the Skin You're In.
Along with Heidi Klum, Naomi Campbell, Helena Christensen and Victoria Beckham who have appeared in the campaign in the past, Miller is promoting the sale of t-shirts (emblazoned with her D cup glory) with proceeds going to support the NYU Cancer Institute.
Of the ad, Miller writes on her blog, "I thought wearing my Chucks was better than heels, right? The skate deck I'm holding is a really cool vintage deck from Santa Cruz Skateboards. It was made over to promote the charity - but maybe one day I can post the original with the SC skate logos :)"
- Beyonce says, It's not a lipstick, it's my Colour Riche N 315." And it's rich and creamy.
- FremantleMedia has launched re:discover - The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN.
- Mad Men's January Jones gets naked in new Versace Spring/Summer 2011 ad campiagn.
- Givinchey cast an albino model to front their latest ad campaign. Why is this news?
- Kiss guitarist Paul Stanley is featured in a new campaign for NOH8, an organization that opposes the passage of Proposition 8.
- Follow Lexus around the country as they make stops in majot cities to film episodes os Darkcasting, a series that's part late night talk show, part test drive.
- Your face + random family = holiday card hilarity! It's an iPhone app created by DIvision of Labor.
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Remember when you were a kid and you couldn't wait for your parents to wake Christmas morning so you could rip open all your presents? Or how about when you had kids who used to jump on you in the morning in an attempt to get you to wake up so you could witness their happiness while still half asleep?
This new commercial from Walmart captures all that happiness in one :30.
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Crashvertise, a new form of advertising form KOOK Artgency, aims to leverage the prominence of car crashes as an advertising medium. Complete with facts and figures on where and when the biggest car crashes occur, Crashvertise offers "an all new guerrilla marketing trend by which 'the crash is the message.'"
How it works:
Whenever a road accident happens a Crashvertise Team is sent immediately on the spot. The crash scene is set-up and animated to spread the brand message in different ways:
- The Craschvertise Team hit the streets showing the campaign on large scale posters and giving away safety vests with your brand to all the people involved in the road accidents.
- A special warning triangle with your brand message is located
near the cars.
- Gadgets or other advertising stuff are given away to people in the area.
Yes, it's totally stupid (and fake) but they did put in quite a bit of effort to flesh the proposition out. It's not assvertising but it's equally as odd.
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You've got to hand it to Lawson Clarke. The dude has absolutely no fear of putting himself out for ridicule. Who the hell is Lawson Clarke? He's the dude who, last year, paid homage to the famed Burt Reynolds spread as part of his job search. If you thought that was creepy enough, wait until you see him in this Funny or Die video in which he celebrates Christmas every day for an entire year. The ending is not pretty.
We've also got to hand it to his wife who co-stars in the film. Any woman who can allow herself to be associated with a man like Lawson is an amazing woman in our book!
Happy holidays, Clarkes.
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Like cats? Hate war? Then you'll love this quirky new work from john st. for War Child Gifts, an organization that allows people to purchase gifts for children of war-torn families. It's not the most direct sell approach we've seen but it is one of the oddest. And we like odd. Because odd is different. Odd is good. And saying the word odd over and over and over again makes a paragraph long enough to wrap around the image that accompanies this story because, well, there isn't much else to say about this campiagn other than, well, it's odd. And we like odd. And...OK...we'll stop now.
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What would Adrants be if it weren't for our annual celebration of the sexiest, hottest, most tantalizing ads of the year? Advertising Age? Probably not but you can't get what we've got over there because, well, they have rules. Journalistic integrity. And a reputation to uphold. Us? We starve to bring you the good stuff every day of the year.
Anyway, here's a roundup of the 21 hottest ads of 2010. Who can forget Diesel's recent ad campaign shoot at the Brooklyn Law School library which sent everyone into a tizzy of Puritanical Proportion? Or Tehmeena Afzal who "lent her giants to the New York Giants" in a video that will truly make you want to "play" something completely different after viewing. Good God, the woman is hot!
The stunning allure of this Oh La La Cheri video had us wanting to give up writing about advertising all together and become a fashion photographer. These Dim Lingerie-enhanced breasts had a cat so excited he had to rip the woman's bra off in a public market. And speaking of breasts, if you like really big ones, we guarantee you'll love this Bennets Motorcycle Insurance video featuring the pendulous pulchritude of the 32G-equipped Lucy Pinder whose breasts test the limits or her bathing suit's ability to properly contain the cavernous cleavage of her mountainous mammeries.
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In a presentation about the future of social media at Le Web, industry analyst Jeremiah Owyang called 2011 the year of integration. Integration, you scoff? The ad industry tried that already, right? Well what Owyang is talking about is a bit different. He's not talking about pulling together several advertising-related functional areas into one giant holding company. He's talking about permeating the practice of social media across and throughout a company's DNA.
Social media efforts will integrate across across all departments from marketing to customer service to the customer themselves. A polished "Director of Social Media" will understand the purpose of aggregation and curation, the importance of socialized advertising, the need to create brand advocates among customers, the necessity of tying social media programs to and brand's CRM systems and, above all, to speak the language of the Board Room.
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