This semi-recent commercial from Fisher Wallace Laboratories which calls attention to the company's medical device which is said to treat depression without the use of drugs. It's unlike any drug commercial you've ever seen. Because, well, it isn't selling a drug and, therefore, isn't burdened with all that disclaimer crap that usually fills up more that half of a DTC commercial.
Of course the name of the product, the Fisher Wallace Cranial Stimulator doesn't exactly instill much confidence the thing will actually work.
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Digital agency Albion has created a new campaign to tout Air New Zealand's new interiors, seating set up and inflight meals. The campaign carries the tagline, "Forget everything you know about flying."
The campaign includes print but also some interesting page takeover units you can view here, here and here.
We're guessing the new seating and service arrangement isn't going to be cheap.
New York agency Breakfast created a "trackable experience" for Conan O'Brien's blimp. For the blimp's tour of the Eastern seaboard during the month of October, Breakfast made it possible for people to check in on Foursquare when they saw the blimp fly overhead. Doing so would garner the Foursquare user the Conan Blimpspotter Badge. You can track the blimp's location here.
It was only a matter of time before Blendtec's Will it Blend did their own version of Old Spice's I'm on a Horse. So, here it is. And, yes, it blends.
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Sometimes commercials are so weird, they need no commentary. They just need to be experienced. Such as this commercial for Labrad which offers up a sexy woman (Ancilla Tilia) in a short, cleavage-bearing lab coat and a guy's head that, well, just watch. Weird
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Backpedaling from one of the biggest marketing gaffs in recent history, Gap, following overwhelming public pressure, has, unsurprisingly, announced it will box it's new logo and return to the original design. Announced last week, the new logo, designed by Laird & Partners, was roundly mocked by the design community, especially when the brand asked designers to "crowdsource" new ideas (un-related to the new logo the brand insists) for free.
A statement on the brand's Facebook page now reads, "Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowdsourcing, we're bringing back the Blue Box tonight."
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Have you heard of a conference called BlogWorld? You should have because its primary topical focus is on the growing importance of social media. Now, unless you've been hiding under a rock or still believe the ad industry's product du jour in the :30 commercial, you know that social media is all the rage. Just like word of mouth was a few years ago. Just like buzz marketing some years before that and just like viral marketing did even earlier.
Yes, social media encompasses many of the aforementioned trends/fads/whatever but much like mobile which has finally earned it's "year of" status, social media is going mainstream and that what this conference is all about.
Taking place in Las Vegas October 14-16 and with panels on content creation and sharing, analytics for listening to customers, enterprise-level adoption of social media, the SEO of social media, crisis management in social media, social CRM, PR in social media, the conference will inform and educate those who need to know what's coming down the marketing freeway.
Check it all out here.
Hmm. How exactly does a commercial showing how obsessed we've all become with our phones supposed to convince us that yet another phone is going to change that obsession? It's not but that's the road Microsoft took with its new campaign for the Windows Phone.
For some strange reason, Microsoft thinks its phone is going to somehow dramatically change ho people use their phones. They are wrong. Here's why:
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A woman like this is used to being stared at. She's used to walking down the street with all eyes upon her and everyone and everything reacting to her stunning beauty and oozing sexuality. But she's probably not used to a cat tearing her sweater off to reveal her sizable assets in a public market.
Of course, possessing such perfection - and the right bra - she really doesn't mind the resulting attention unleashed breasts all but guarantee. In fact, it seems, she craves the attention and doesn't even bother to pull her sweater back on giving everyone plenty of time to ogle her ample assets.
This is how we sell lingerie. This is why we love advertising.
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The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."
A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump
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