KFC Seeks Hot Ass For Bun-Vertising Stunt


Ladies, once again a marketer wants to leverage your bootylicious ass for its own financial gain. As if the brand had never heard of Juicy, a press release touting a promotion for KFC's bun-less Double Down sandwich reads, "KFC is recruiting college co-eds to serve as 'human billboards' for its bun-less Double Down sandwich. Forget park benches, sky writing or on-blimp advertising. KFC is taking advertising to a whole new medium: the backsides of college sweat pants."

Um, what? A whole new medium? Hello? Has the brand been asleep for the past 20 years? Has it never seen clothing from Juicy? Or any clothier for that matter? Has it not witnessed the message-clad ass strutting down every sidewalk in the country? Has it never heard of ass-vertising? Has it never read Adrants?

And just to make sure the entire marketing world knows just how uninformed he is, KFC Chief Marketing and Food Innovation Officer (WTF?) John Cywinski said, "It's hard to imagine anyone escaped the buzz of the Double Down earlier this year. But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we've established yet another advertising first - one that's fitting of the Double Down's head-turning history."

An advertising first? Seriously? Writing on the ass of sweatpants? Has the man not been into a clothing store in the past 30 years?

John, if you're going to make an FBO (first, best, only) claim, it had better actually be at least one of the three.

That said, we will give you, rather, KFC some FBO cred for coming up with that bun-less wonder of a sandwich and for keeping its calorie count to half that of a Whopper of a Big Mac.

by Steve Hall    Sep-21-10   Click to Comment   
Topic: Guerilla, Human