In every career, there are always a few times we'd all like to just get up and leave. Trouble is, we have to eat and we need a place to live hence the perpetual need for money. So no matter how much we might hate our jobs, leaving isn't always an option.
Unless, of course, you are someone like Alex Bogusky who, as we all know, has left MDC to "pursue a number of issues apart from advertising." With an annual salary of $2 million, the man certainly has a cushion. But, as BNET's Jim Edwards uncovered, the $38,974,000 MDC paid as earnout to agency founders, Bogusky is set for life.
We're not complaining. We're not jealous. The man is a major figure in the advertising industry and has contributed much to the business. Of course, parting with $38,974,000 "in these economic times" never sits well with the industry's hoi polloi.
When you write about advertising every day, suffering de ja vu every once in a while comes with the job. Today, Julia Stiles is the cause of our ailment. She's in a new Stoli commercial in which she talks to herself and debates the merits of going commercial versus staying indi.
Though the ad is new, we could swear we've seen it before. Maybe it's because we couldn't stand watching Hugh Hefner talk to himself and we conjured Julia instead.Anyway, anytime we can see Julia Stiles is a good time so we're not going to complain.
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Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you. Because, well, there is a lot of you. And we really, really wanted to see you travel the country in search of your friends using some device from Microsoft no one's heard of called the Kin.
Alas, that dream will never come to fruition. Your plug has been pulled. Your Kin commandeered. Your travels halted. We'll never really know the full extent of your mission to meet your 824 Facebook friends in person. But, and we think you already knew this, most of them aren't really your friends anyway. So stay at home. And enjoy your true friends and family.
Oh, and one last thing. Go out and buy a real phone. We hear the iPhone4 sucks but you can get a really cheap 3GS.
One day about 20-30 years from now when people start dropping like flies from cancer caused by the incessant use of wireless technology, some enterprising lawyer will launch the world's biggest class action lawsuit against Verizon and every other wireless-related company for irradiating our brains until they turn into one giant tumor.
That lawsuit will, however, fail. Mostly because we've been told this could be the case for years but we choose to ignore it. Instead, we laud the proliferation of wireless availability and, in one particular case, Verizon's superior coverage leading to it's perpetual placement as top provider of network availability and coverage in survey after survey.
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Yes, it's true. Creative God Alex Bogusky, co-founder of Crispin Porter + Bogusky, has left MDC to "pursue a number of issues apart from advertising." Rising from CP+B founfer to co-chair to head creative honcho at MDC, Bogusky, 47, is leaving the business.
An MDC statement said, "Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about. We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future."
Alex, we wish you well in your future endeavors.
Here is where I distill the Cannes experience and make a lot of reflections that the world will forget or, more likely, simply never read. So I'm gonna start with the videos and photos, culminating in the longest wrapup of Cannes ever, which you must all read or perish.
Not really. If, after all that, you still want to read the reflections, scroll all the way down.
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