Cheese Monster Gets Ripped to Shreds

We don't know what's stranger in this new commercial from BBDO Toronto for Parmalat Canada. The fact the kids tear apart a cheese monster as if it were a visitor getting skinned on V or the fact the whole thing is a cheesy (oops) version of a Godzilla flick. Either way it's a weird spot. But maybe that's the point. It definitely catches attention.