Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
So why, today, is everyone writing about a Pamela Anderson commercial that debuted last year? because, surprise, surprise, it's fallen into the":banned ad" category. And because of that we all get to write about it again. And who doesn't love to write about busty milk-soaked hotties in a boardroom who disrobe down to their unmentionables and douse themselves in milk?
Wait. What were we talking about? Oh yea. The ad, for Crazydomains.com.au, has been banned by Australia's Advertising Standards Authority after receiving hundreds of complaints.
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This one gets a SERIOUSLY? Whoopi Goldberg? As the Mona Lisa? A Mona Lisa who pees her pants becasue she has LBL? Oh, that's light bladder leakage for those keeping track of "issues" invented by drug companies to sell more pills.
What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.
Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.
Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.
Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.
To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.
- Sexy red dress and YouTube on a horse. Short dress and "more coverage" in the same ad an oxymoron?
- There are a lot of "issues" with flying but Virgin Atlantic thinks it has the answer with its Upper Class service.
- Denny's has apologized for its potato famine ad. There's even a facebook outcry over the ad.
- How not to pitch media. ("I'll honor the fucking embargo")
- Are you an agency in Chicago? Then why aren't you taking part in the Chicago portfolio School's Real Life Ad Contest?
- TokyoGlow is a short film created by Citizen Jones and Industry Films for Los Angeles shoe designer The Generic Man.
- Cathay Pacific wants you to meet the team.
- Here's a couple of commercial from Boston-based MMB for Subway. Bollywood and Egypt. Brand New School produced.
- DC's Gymkhana Two won a One Show Entertainment Award in the Online Branded Entertainment category for its viral videos.
Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, "redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities."
"This was a natural progression from the first phase of the Fiesta Movement," said Connie Fontaine, Ford Brand Content and Alliances manager. "Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond."
You see? It's all about the car now and not the social media personalities. Or so it is hoped.
It all begins March 10. Follow here.
It seems Americans really are a bunch of hypocrites. It's OK to be gay in movies and on TV. In fact, it's OK to have a gay character on almost every single show and movie. So much so that you'd think everyone in America was gay. Except if you watch American advertising.
When it come to advertising, as Bill Green points out, American advertising is still in the closet. He points to a Hyundai commercial which allows us to observe a potential rendezvous between two women. There's no sex. There's no kissing. There's no touching. The two woman aren't even in a scene together. But...the implication is they will, of course, be together in, perhaps, the biblical sense later on.
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How do you sell Xbox to teenage boys? By dressing an incredibly hot chick with an unbelievably amazing, ravishingly bootylicious ass of stunningly epic proportion in a drool-inducing thong and just film her sitting there playing the game. No need for pointless copy or lame narration. Just a hot ass and a camera. Simple, really.
PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It's a disease. But it's nothing new. It's just an extension of the Twitter disease which made us all think people actually give a shit what we're doing every single second of the day.
Enter Badges Like Us, a fairly lame rap rendition of the location-based game. Check it. Catch the lyrics on the video's YouTube page.
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