Mullen and Radian6 Want You to Play Brand Bowl

Once again it's the battle of the Twitter Super Bowl hashtags. Last year, there were about four that played prominently. In fact, we had one of our own. Can't even remember what it was. And we don't care. This year, we're letting someone else do all the work. An agency with, unlike us, an army of talented creative and technical people who can put stuff like Brand Bowl 2010 together.

So make sure you leave a tab handy in your browser for Brand Bowl. You can see how the ads rank based on tweets and other metrics. You can log in right from the Brand Bowl page and barf your Super Bowl commercial opinion for all to see. Oh, and there's a sweet link to Hulu where all the ads will be house once they air.

So for this year's Super Bowl Twitter hashtag, we're putting our money on #brandbowl. Sorry #sb44, #sbad, #sbads, #sbads10, #superbowlads, #admeter, #superbowl and all the rest of you.