Bennetton Calls, Boost Flys Cheap, JetBlue Tweets

- With It's My Time, Bennetton has launched a global search for the next face of its brand.

- Don't have enough money to buy your kid a seat on a plane for the family vacation? Boost Mobile has the answer.

- In a bid to determine digital savvy-ness, JetBlue wants agencies to find it on Twitter.

- Wow. Could this McDonald's commercial be any cheesier?

- Skype's new campaign for Skype Out.

- Google Vs Facebook from MyBrandz attempts to determine which social service is better for you.

- GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv.