Ripped Map Calls Attention to Haiti's Plight

Here's a recent print campaign from Y&R Lisbon for the International Medical Assistance. The torn map of Haiti is supposed to symbolize the destruction of both the city and peoples' lives by the earthquake, and to call attention to the need for immediate help and donations.

The campaign was launched on Jan 22 and will be running until the AMI mission ends. We're not going to judge.