P&G Wants You to Take A Dump and Blog About It


When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?"

Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.

According to a story in the Cincinnati Business Courier, participants' "requirements include interacting with hundreds of thousands of bathroom guests, maintaining their own blogs and content on Charmin-branded Web sites and popular social media sites, and sharing family-friendly video from the restroom space and surrounding areas."

Open auditions (seriously? we don't even want to envision that!) for the job will take place November 5 at New York's Hilton Hotel. Oh damn. We've stayed there before. Damn! We can't even imagine staying there again after this what with the possibility of "audition leftovers" hiding in a corner. Gross.

The effort follows last year's Plush Potties for the People promotion during which a Charmin-branded public restroom made a tour from Santa Monica to Times Square.

So what can we expect next year? A live action defecation contest shot with a Charmin Shitcam and piped to the Jumbotron? Who can take the biggest shit? The longest? The thickest? The loudest? The smelliest? The possibilities are endless, Charmin. We simply can't wait.

by Steve Hall    Oct-22-09   Click to Comment   
Topic: Brands, Promotions, Social, Strange, Weblogs