Dear Advertising Community,
Hello?? Is anyone out there?? It's January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is...crickets. Aren't we all supposed to be drooling over what we'll see that day in terms of commercials? Aren't brands supposed to be fanatically seeding their commercial in advance of the game? Isn't Bob Garfield supposed to be doing some sort of pre-game bloviation?
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We're quite sure most people would agree the general purpose of a commercial is to get people to buy something. After viewing these four commercials from Cossette Communications Toronto for Pillsbury Pizza Pops, we're also quite sure the last thing anyone would want to do is go out and buy a Pillsbury Pizza Pop.
If there were ever a more disgusting way to represent the appetizing qualities of a food item, we are at a loss to think of anything.
Robot. Monkeys. Deer. Karate.
OK, we'll admit they're kinda funny. Still.
Remember the Jim Beam girlfriend ad? It's back. And this time it comes with a contest which kicks off today. As part of the campaign, people will be urged to create and upload their own versions of the Girlfriend commercial for a chance to win $25,000 and a trip to Las Vegas.
The commercial which will air through February 15 on sports networks including TNT and ESPN during the NBA playoffs. People will have until March 19 to enter the contest.
So if you've got something even more bimbo-headed that the original then, by all means, send it in. No doubt we'll feature the winner here.
OK so we covered the Affiliate Summit West conference here and we covered the parties here and we posted the pictures here and here and here and here and here and here and here and here and here but, ya know, that's just way too much crap to look at so we've compressed it all into a amateurishly produced video complete with automated dissolves and some archaic trance music. View here or click more to see it.
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Like a hip-hop version of the Butabi brother's What is Love moves, the Disco Ballers "bring the dance floor to the streets."
After properly suiting up with appropriately cheesy clothing and, of course, Ray-Bans, the Disco Ballers head out to the streets of New York to share their dicso ball love with the public.
Never Hide.
Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009."
Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue.
The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced.
- Check out Paw Fun, a t-shirt site which spoofs Obama, will let you put your pet in the White House. Figuratively speaking, of course.
- If you're going to the Shorty Awards (best tweets on Twitter), use the discount code "adrants." The first 25 who use it by Jan. 23 will get 50 percent off.
- On January 30 in London, PSFK's Good Ideas Salon will "curate a collection of our favorite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth."
- Lemondrop has a list of ten commercials and "bother the hell out of" them.
On January 15 at 11AM, a flashmob-style dance broke out in Liverpool station courtesy of T-Mobile. The point of the stunt? To illustrate the fact some things in life are worth sharing and T-mobile can help with that sharing. Simple enough. The work comes from Saatchi $ Saatchi.
And yes, before you jump all over Saatchi, they know the flashmob things has been done before.
So you're an agency executive on your way to make a presentation to your client. A big client. A really big client. You land. You get off the plane. You head to your destination. You launch Twitter and write, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'"
Then, an employee at the client company sees the tweet, gets upset and fires off an email expressing offense to the tweet...and cc's agency and client management.
The agency executive? Ketchum VP James Andrews.
The client? FedEx...based in Memphis.
Oops. Big oops.
Ah, the never ending dangers of a 140 character tweet.
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Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?
Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.
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